Volkswagen Truck & Bus revealed to its top management that the organisation will be renamed into Traton Group. With this new name thre group intends to increase independence even further and it works towards capital market readiness.
Andreas Renschler, Chief Executive Officer of Volkswagen Truck & Bus Group and member of the Board of Management of Volkswagen AG, said: “Traton provides us with more independence. It will further strengthen our Group’s joint identity and uniqueness. The new name will also foster our visibility as the leading Group for innovative transportation solutions. It will increase our attractiveness for new talents as well as for capital markets.”
The name stands for a young company designed for and born in a new era of transportation, Renschler says. “TRAnsformation of the ecosystem transport is our mission – for everyone´s benefit. TRAnsportation is our and our customer’s passion. TONnage is what our customers are moving around the world, every day. TRAdition of our strong brands is what is grounding us. Always “ON” is the ultimate goal of our customers and our attitude in order to make everything possible for them.”
Traton goes along with our joint values: determination, integrity, respect, customer focus and team spirit. The strong, traditional brands MAN, Scania, Volkswagen Caminhões e Ônibus and RIO will retain their own identities under the umbrella brand of Traton Group. The official name change is expected to be effective by Q3 2018.