2019 is almost here and if you want to increase sales and attract more customers to your food truck in the new year, then you might need to up your marketing game. We got you some feature marketing strategies from foodtruckr.com, check it out now!
1.) Spread brand awareness on a daily basis
You can do this in a number of different ways and your food truck is going to naturally do this because it’s like a mobile billboard — it features your logo and name. Doing more catering gigs and traveling to different locations can help you spread brand awareness as a result.
Another step is encouraging customers to like or follow you on the social media platforms you’re on. You can do that by having your, just as an example, Twitter handle on your food truck, menu or anywhere around your food truck window. It just needs to be visible so customers can see it.
You can also encourage customers to follow you on a certain platform or leave a review by giving them a 5 percent discount to do so. No matter what you decide to do, spreading brand awareness can help you reach your marketing goals in 2019.
2.) Create a social media content strategy
You, more than likely, have a Facebook page for your food truck. You might even have a social media/content strategy. If you don’t, then we highly recommend it because it can lead to better engagement with your customers. It can also help to increase your following and turn followers into customers at your food truck.
A good starting point would be to see which posts received the most engagement in 2018. Even if you want a simplified strategy in terms of posting on certain days of the week, this strategy could go a long way with your marketing efforts. And, of course, pictures of your food or recipe-like videos should do well on platforms like Facebook and Instagram.
Use these strategies to your advantage, and we hope 2019 is your most successful year yet! We would like to listen to you as well if you got more strategies to share with us!